【About HungryPanda】

Founded in 2017, HungryPanda is currently the largest overseas Asian food delivery platform. Starting in Nottingham, U.K., HungryPanda has expanded to more than 80 cities in 10 countries: the U.K., France, Italy, the U.S., Canada, Australia, New Zealand, Japan, South Korea and Singapore. Currently, HungryPanda works with over 80,000 riders, 100,000 merchants and serves over 6 million users worldwide. 

Job Responsibilities

Offline Promotion & Cross-Industry Partnerships

• Lead field marketing operations in residential areas, office buildings, and commercial districts to increase brand visibility and user sign-ups.
• Recruit, train, and manage part-time promotional staff; assign daily tasks and track performance.
• Identify and develop local cross-industry partnerships (e.g., student unions, businesses, community organizations) to expand brand exposure.
• Plan and execute offline campaigns to drive user acquisition and improve second-order rate and customer retention.
• Collect user feedback and adjust local marketing strategies and field scripts to improve effectiveness.
• Build and maintain a local user contact database to strengthen user relationships and enhance loyalty and reputation.

User Communities Operations & Campaign Execution

• Manage local user communities to improve engagement and retention; create tailored strategies based on user profiles.
• Coordinate cross-functional resources to implement marketing activities and collaborate with the marketing manager to meet business goals.
• Regularly analyze competitor activity and market trends to provide optimization suggestions.

【线下推广与异业合作】

• 主导地推工作，深入住宅区、写字楼、商圈等区域开展推广，提升品牌曝光和用户注册；
• 招募、培训、管理地推兼职人员，制定每日推广任务和目标，监督执行效果；
• 负责本地异业资源拓展，与学生会、商户、社区组织等对接合作，拓宽品牌影响力；
• 组织、执行线下推广活动，推动新用户注册并提升二单率、复购率等转化指标；
• 收集用户反馈，根据实际需求优化市场策略和地推话术，提升地推质量与用户体验；
• 建立用户联系数据库，维护潜在用户关系，提升品牌口碑与用户黏性。

【社群运营与活动执行】

• 管理本地用户社群，提升用户活跃度与留存，根据用户画像制定对应的运营策略；
• 跨部门协调资源，推进市场政策与活动落地，配合市场经理完成业务目标；
• 定期关注并分析竞品动态，结合本地市场环境提出优化建议。

【任职要求】

• 有线下推广、异业合作、地推团队管理等相关经验者优先；
• 具备用户增长、用户运营相关经验，熟悉用户拉新、留存及复购相关指标；
• 较强的组织协调能力、沟通能力和团队管理能力，能独立带领团队完成地推任务；
• 思维活跃，具备良好的市场嗅觉和内容敏感度，能针对本地市场灵活调整策略；
• 性格积极外向，抗压能力强，能接受高强度地推执行任务；
• 能在纽约曼哈顿、皇后区、布鲁克林通勤办公。

Job Type: Full-time

Pay: $48,000.00 - $60,000.00 per year