Pricing & Promotions Manager
关于PandaFresh
PandaFresh是HungryPanda的子公司；PandaFresh是一家专注于服务海外华人社区的亚洲食品杂货配送公司。我们目前在英国、美国、加拿大和澳大利亚四个国家运营，拥有dark stores 和retail shops。我们的商店储存了来自中国和亚洲的数千种专业产品，并通过我们的熊猫优鲜应用程序和线下商店销售。
我们正在寻找一位兼具商业敏感度与数据分析能力的定价与活动运营经理，通过有竞争力的定价、有吸引力的商品活动及清晰的品类规划，推动销售额与毛利额增长。你将加入采购团队，负责日常价格管理及促销活动运营，并主导季度商品与品类发展规划，与采购、补货及运营团队紧密协作，推动方案落地。
岗位职责
定价管理： 跟踪竞品及市场价格，维护各品类价格带，在既定毛利底线内及时调整日常售价及活动价格。
活动策划与执行： 制定促销主题、选品、活动价格及排期，协调活动执行，并跟进平台后台配置及上线。
销量预测： 提前制定活动销量预测，向补货团队明确传达备货需求，跟踪预测与实际销量的偏差，持续提升预测准确率。
新品需求规划： 每月向采购团队提出新品需求，明确目标品类、价格带及毛利底线。
销售与毛利管理： 平衡引流商品与利润商品，推动销售额及毛利额增长。
数据分析与复盘： 定期评估活动投入产出及价格竞争力，分析价格、成本、销量和商品结构对毛利的影响，并向采购团队反馈售价低于成本的商品。
季度品类规划： 评估各品类表现，识别增长、优化或收缩机会，制定下一季度重点商品、目标客群、价格带、活动主题及上新方向，并跟进实施结果。
跨团队协作： 与采购及补货团队保持紧密沟通，维护共享活动日历，推动商品和活动计划有效落地。
任职要求
具备三年以上零售、电商、快消或生鲜行业的定价、商品运营或活动运营经验。
熟练使用Excel或其他数据分析工具，能够独立开展销售、毛利及价格分析。
理解毛利构成，以及售价、采购成本与销量之间的关系。
具备品类规划、商品结构分析或季度经营计划经验，能够提出有数据依据的建议。
具备良好的沟通协调及跨团队合作能力，能够推动采购、补货与运营团队协同执行。
具有商业敏感度和结果意识，能够对业务表现负责。
加分项
有生鲜、冻品或进口食品品类经验。
熟悉电商后台活动配置，包括活动专题、促销价及划线价等。
有销量预测或需求计划经验。
了解英国或欧洲华人超市及线上零售市场。
We are looking for a commercially minded Pricing & Promotions Manager to drive sales and gross profit through competitive pricing, compelling product promotions and data-led category planning.
Working within our Procurement team, you will own day-to-day pricing and promotional performance while leading quarterly product and category planning. You will work closely with buying, replenishment and operations colleagues to turn plans into measurable results.
Key Responsibilities
Pricing management: Monitor competitor and market prices, maintain appropriate price ranges across categories, and adjust everyday and promotional prices within agreed gross margin thresholds.
Promotional planning and delivery: Develop promotional themes, select products, set campaign prices and schedules, and coordinate execution, including platform setup and launch.
Sales forecasting: Prepare forecasts ahead of each promotion, communicate stock requirements clearly to the replenishment team, and review actual performance to improve forecast accuracy.
New product planning: Provide monthly recommendations to the buying team, specifying target categories, price ranges and minimum gross margins.
Sales and gross profit management: Balance traffic-driving products with profit-generating lines to deliver sales and gross profit growth.
Performance analysis: Review promotional ROI and price competitiveness. Analyse how pricing, costs, sales volumes and product mix affect gross profit, and flag products selling below cost to the buying team.
Quarterly category planning: Evaluate category performance, identify opportunities for growth or rationalisation, and define priority products, customer segments, price points, promotional themes and new product opportunities for the next quarter. Track implementation and review results.
Cross-functional collaboration: Work closely with buying and replenishment teams, maintain a shared promotional calendar, and ensure product and promotional plans are delivered effectively.
Essential Requirements
At least three years’ experience in pricing, merchandising, trading or promotional management within retail, e-commerce, FMCG or fresh food.
Strong Excel or other data analysis skills, with the ability to independently analyse sales, gross profit and pricing performance.
A sound understanding of gross margin and the relationship between selling prices, purchasing costs and sales volumes.
Experience in category planning, product range analysis or quarterly commercial planning, with the ability to make clear, evidence-based recommendations.
Strong communication and collaboration skills, with the ability to coordinate buying, replenishment and operations teams.
Commercial awareness, a focus on results and clear ownership of business performance.
Desirable Experience
Experience with fresh food, frozen food or imported food categories.
Familiarity with e-commerce promotional tools, including campaign pages, promotional pricing and reference-price displays.
Experience in sales forecasting or demand planning.
Knowledge of Chinese grocery retail and online grocery markets in the UK or Europe.