Marketing Specialist- Mandarin Speaking

Los Angeles, CA
Full Time
Entry Level

About HungryPanda

Founded in 2017, HungryPanda is a leading Asian food delivery platform worldwide. Guided by its core value of “Satisfy Your Chinese Taste”, the company connects overseas Chinese communities with authentic Chinese cuisine through technology and services, while empowering the globalization of the Chinese catering industry.

Starting from Nottingham, the UK, HungryPanda has expanded its business to more than 80 cities across 10 countries, including the United Kingdom, France, Italy, the United States, Canada, Australia, New Zealand, Japan, South Korea and Singapore.

At present, HungryPanda partners with over 260,000 riders and 140,000 merchants, serving more than 10 million users globally. The company has completed its Series D+ financing, with a total financing amount of over US$275 million.

关于熊猫外卖

熊猫外卖成立于 2017 年,是目前全球规模领先的海外亚洲美食外卖平台。公司以 “满足你的中国胃” 为初心,用科技与服务连接海外华人与中华美食,助力中餐产业全球化发展。

企业从英国诺丁汉起步,业务现已覆盖英国、法国、意大利、美国、加拿大、澳大利亚、新西兰、日本、韩国、新加坡 10 个国家、80 多座城市。目前,熊猫外卖合作骑手超 26 万名,合作商户超 14 万家,全球服务用户超 1000 万人,并已完成 D + 轮融资,累计融资金额超过 2.75 亿美元。

Our Value

HungryPanda’s vision is to become the global market-leading platform that enables overseas Chinese business in the food industry and connects Chinese food to all consumers who enjoy it.

我们的价值观

成为全球市场领先的在线餐饮生活平台,赋能海外中餐产业,搭建中餐爱好者与中华美食的桥梁。

Our Mission

Connecting merchants to consumers via our state-of-the-art online platform and industry-leading delivery service. Consolidating the end-to-end value chain of the overseas Chinese food industry to leverage efficiency and scale. Creating business opportunities via our far-reaching business network and digital solution

我们的目标

通过不断优化的线上平台和行业领先的配送服务将餐厅和每一位顾客连接;不断巩固海外中餐行业的端对端价值链;不断努力提高效率和扩大规模,将中华美食传递到世界的每一个角落

Our People

Above all we are food lovers, curious to explore new opportunities, as passionate about creating value for every stakeholder in our ecosystem as we are about delivering our customers quality authentic oriental food. We are a young company, innovative and enthusiastic, creative and professional, supporting our team members to work efficiently rather than long hours. We value everyone’s opinion and encourage open-mindedness and sharing within the team. We work hard, play hard, and – of course – keep our workforce fed and happy!

我们的团队

我们是一群美食爱好者,我们渴望探索新的机遇,并热衷于为我们的生态系统中的每个人创造价值,就像我们要为客户提供优质正宗的中华美食一样。我们是一家年轻,创新,热情,和专业的公司,我们注重效率也拥抱革新。成功绝非只靠一个人的努力,团队意识是我们秉持的企业奥义,我们尊重彼此、乐于聆听、共同分享。每一份努力都将创造价值,我们用心工作,但也不忘尽情玩乐。

加入我们,一起将中国美食推向全球!Join us,*now*!
Main Objective:

  • Activate new users and increase orders for existing customers, promote online and outdoor market campaigns to increase the branding visibility, conduct customer surveys to increase customer satisfaction, Responsible for new users acquisition, customer retention and satisfaction, daily sales volume and revenue.
  • Utilize social media to attract new customers and increase engagement with existing customers.
  • Work closely with the design and content teams to build effective marketing strategy.
  • Conduct market research, design campaign cooperation with KOLs and related companies.
  • Responsible for the planning and execution of local market campaigns to increase daily average users.
  • Collect and analyze operational and marketing data collected from previous marketing campaigns, and adjust marketing strategies.

Job Requirement:

  • Strong preference will be given to candidates with an e-commerce operation, 小红书&Wechat group operation, content creation, or influencer, who worked in/with local Chinese student association, and who are passionate about local restaurant foods.
  • Candidates should have relevant experience in live streaming, shooting, social media operation and influencer cooperation.
  • Strong time management and project management skills.
  • Systematic management of market planning, operation, and promotion channels.
  • Be creative and have data analysis capabilities, market, and consumer insights.
  • Great communication skills, fluent in both Chinese and English.
  • Excellent teamwork ability, cooperate with different teams to promote business cooperation, and be able to efficiently complete business negotiations independently

工作职责:
1)协助地区经理拓展和管理当地市场客户群体,维护并提升公司品牌形象。
2)通过进行用户运营/活动运营等提升用户数量,提升订单量。
3)收集/建立并运营相关市场推广渠道,进行市场活动推广。
4)收集分析运营信息数据,参与制定市场推广策略。
5)策划执行线上/线下市场活动(包括外勤,管理地推兼职等),进行数据复盘。

岗位要求:
具有以下一项或多项经验者优先:
1)微信&小红书运营、内容经验
2)电商平台运营经验
3)本地中国学生会/社群合作或管理经验
4)热爱本地餐馆探店并愿意在社交平台分享。
5)需具备直播、拍摄、社交媒体运营及达人合作相关经验。
6)性格积极外向,具备良好的沟通协调、逻辑思维、总结归纳能力、执行力和学习能力。
7)思维活跃,勇于尝试,充满激情,具有一定的创新能力。

Job Type: Full-time

Pay: $48,000.00 - $60,000.00 per year

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